Jul
31
This is not to say that Cronkite was himself the problem; he was my hero when I was growing up, and a man remarkably willing to speak unpleasant truths. But he too operated in a world of assumed consensus, a world where, at 6 pm, the full range of choice about televised news came down to which of the three white men would present the news in English. That world, comforting as it was to people who look like me, masked the actual diversity of the American experience.
(It was comforting to me and mine in part because it masked that diversity.) And that mask is gone. So at least part of the story of disassembling the large, stable publics held together by 20th century news media is the undoing of economics of scale that meant large publics were the most valuable ones, while reaching smaller, more geographically dispersed publics was usually too expensive. This doesn’t mean that the large media outlets won’t continue to have large audiences, just that they’ve got a lot of competition from outside the world of Trow, and of Cronkite, and of me. Cato Unbound » Blog Archive » From Walter Cronkite to Tiger Beatdown (Clay Shirky)
(It was comforting to me and mine in part because it masked that diversity.) And that mask is gone. So at least part of the story of disassembling the large, stable publics held together by 20th century news media is the undoing of economics of scale that meant large publics were the most valuable ones, while reaching smaller, more geographically dispersed publics was usually too expensive. This doesn’t mean that the large media outlets won’t continue to have large audiences, just that they’ve got a lot of competition from outside the world of Trow, and of Cronkite, and of me. Cato Unbound » Blog Archive » From Walter Cronkite to Tiger Beatdown (Clay Shirky)