Jul
31
“the bundle that is the newspaper doesn’t make any sense. Box scores and soup recipes and Mark Sanford’s political woes and IBM’s closing price and a review of Taylor Swift’s new album don’t actually have any coherent rationale for being delivered together. All of those things went into the paper because print and distribution costs meant that the publisher added whatever content would cost marginally less than it would generate in display ads, a calculation that had nothing to do with coherence of bundled content and everything to do with industrial economics. Which economics do not translate to the web.”
Cato Unbound » Blog Archive » The Newspaper Bundle Doesn’t Make Sense (Clay Shirky)
