Jul
31
Analog (old) media is all about managing scarcity by controlling distribution, the net effect of which is to enable publishers to price access to their “toll roads” as they see fit. Digital (new) media, by contrast, is premised on the assumption that the tools for content creation, selling, distributing and marketing enable meta-professionals and prosumers to create a surplus of “good enough” content. This content, in tandem with un-tethered distribution and pretty good search/retrieval functions, operates in complete disregard for the old media-based pricing models that preceded it. As such, when the forces of analog media collide with digital media, as they have in music, newspapers, yellow pages, books and magazines (and are beginning to collide in television and movies), a brutally efficient “creative destruction” process occurs. Simply put, if the digital forces can assemble a “good enough” version of the un-tethered content, then in most cases, the analog media provider is in deep trouble (read: devastating business model disruption).
Old Media, New Media and Where the Rubber Meets the Road - O’Reilly Radar